Language Direct Response Letter 1
• Use short paragraphs and short words. This article is about 68% short words of five letters or less. Aim for at least 65% -75%. Never to go below 50% when you see the writing of doctoral
• Flow Make your sentences and paragraphs as a piece of cake.
• Ignore good grammar when you have a good reason.
• Keep the fire: Start and paragraphs, but as you can see, but …
• Use the language of the freshest and most colorful concepts can not alter the flow.
• Use hot words: free use again, now, in secret, just to save, security, today … and the hottest of all the words: YOU!
• Use bullets … many of them.
2 You write a lot of news.
Also, when dozens of alternative titles. Put your strongest benefits in them, and groped the best alternative. In writing the owners of the sites, be sure to include keywords and search terms together with the benefits.
Case 3 heat …
Destroy the entire letter / ad begins: “As a house is known as maintenance costs go up every day …”. Take your first project and try to cut the first two or three digits … Generally this is the real “meat” starts in the copy before starting to “warm up” writing.
Stand 4.
Separate yourself from the competition as clearly as possible. Discover, isolate, and represent all the reasons to do business with you … … Today, instead of your competitor. Build your own package or ad around these reasons (benefits).
5 Sell benefits, not features.
Readers not to buy products or product features. They buy the benefits of using the product or function. The humility of recognizing that a buyer not a penny for each product or feature until you find the features advantages of its use.
6 Learn to give.
Most advertisers and charities, direct response solely as a device “to obtain.” Unfortunately, most readers want to achieve. Therefore, in order to succeed, there must be an attitude of “giving” … beyond what they offer the product or service. Give them immediately in your ad, your letter, your website. You can get news, business tips, interesting stories, resources, gifts, special offers.
7 Evidence of use.
They are proof that it is as good as you say you are and do what you say and do. How …
“I increase the profit of $ 100,000 last year with his performance …”
Joe Smith, president of Smith Inc.
The more specific the testimony of power. Your powers of everything possible. Testimonials add credibility and credibility. You can not successfully respond directly, without these two essential factors.
8 Do you offer a money back guarantee.
What they sell, make sure that we offer a money back guarantee. It ‘an important factor in their monty to someone, someone who does not know or perhaps do not send heard.
9 credit cards, toll free numbers.
Credit card purchases and toll free numbers “800″ you can increase your response by 50% to 400%. If you are on the web, you can choose the insurance line transmission (SSL) for credit card orders … or by other means, so that his client, providing credit card information for you.
10 They call the action.
It ‘amazing how often otherwise good copy is not to ask for the order. If you do not ask for action … You will not receive.
11 Budget your time.
Write to spend about one third of their time than to the elements, titles, captions, teaser, introductory paragraphs.
12 Keep up to date.
Direct response is more scientific than other types of advertising. Like any other rapidly evolving science that has its daily discoveries. This is especially true of writing for the Web of the Internet / World Wide. Subscribe to magazines such as targeted marketing, DM News, Direct, and other relevant trade publications.